The communicative power of privacy policies
Privacy policies can be an effective communicative tool, building up consumer trust in an organisation by communicating that organisation’s privacy practices. However, many privacy policies are long and complex, obfuscated by legal jargon and vague clauses. How can we ensure that privacy policies retain their communicative power and harness it for good? By developing a framework for analysing organisations’ privacy policies through Deep Learning techniques, the TRUST aWARE project aims to enhance consumer trust when faced with confusing privacy policies, allowing consumers to better distinguish the trustworthy from the untrustworthy.